Unlike management consulting companies and simple design companies, McGrady Brand Planning (Shanghai) Co., Ltd. is more focused on creating and managing brands for customers, providing guidance from brand equity research, market insight, brand opportunity analysis, brand strategy, brand portfolio planning, naming and word creation, design (including brand identification design, VI design, logo design, environmental space guidance). Show design, packaging design, network design) to the internal brand introduction, brand management system building comprehensive services to enhance customer brand influence at home and abroad.